Tell the Story of Your Products with Professional Images
As prospective customers search and compare products online, your product photographs must visually tell the story of why your company is different, how your products are unique, and why they must buy it.
Look Like a Million Bucks
Whether your business is big or small, you should look far more sharp and professional than any other competitor. Imaging should be sharp, clean, perfectly lit, and not edited with cheap phone apps or filters. Your imaging should be magazine ready.
Sometimes your product is expensive and sold in exclusive stores, like these Zero cases I photographed above. Sometimes your product is made for Amazon, like these Wildhorn ski/snowboard helmets and goggles. In either case, superb lighting and storytelling is the key to your product images popping. And a perfectly clean, commercial white background is required for stores like Amazon.
What’s the Story of Your Product?
People need to see “the story” of the product. How’s it packaged? What comes with it? What does it look like from different angles? What color is it really?
Service Photography
Sometimes your product is actually a service – like chartered flights. Instead of stock photos or stolen graphics, show your actual plane, lit amazingly on location, just outside your hanger.
I created these images for a company for that very reason. They had recently upgraded their plane with new upholstery, and interior with gold buckles. I photographed their King Air on their runway with studio lighting on location. That way the clouds and mountains were real, the view was real, and the promise made in the photographs matches the client experience.
Telling the Story of BLACKRAPID Through Photographs
These product photos I did for BLACKRAPID, show the unique design of their camera slings. This original idea for a sling literally turned the camera world upside down, by actually turning cameras upside down. Before this, cameras hung around the neck, right side up. They tugged and pulled on the neck and became uncomfortable after hours of use.
This sling stays put on the shoulder and doesn’t move. It’s got a comfortable pad to help pros work all day long. And instead of the camera strap sliding along your neck, instead the sling stays put and the camera slides up the strap into shooting position. Between shots, the camera hangs low by the hand, upside down – in the perfect position by the hand.
In creating imaging for the company, multiple angles are needed. A clean white background with clean white mannequin shows the product without distractions. And closeup images show the details for professionals curious about how it works.
Zero Case came to me because they couldn’t get the insides of their cases (all black) to show detail in their catalogs without blowing out the white highlights on the outside metal. Here, the shiny aluminum outside looks as great as the inside. And customers can see how the case is set up. All the details are captured.
Getting straps to float in the air is not easy, but it makes the product seem graceful and appealing.
In studio and on location options are available, and sometimes both are needed. Clean white images for Amazon, and lifestyle images to show the lifestyle you’re embracing by buying it.
What’s unique about your product? Are they hiking poles that not only fold up, but have unique feet? Is it a compressible two-person sleeping bag that can be zipped into two separate bags? When I understand the story of your product, I can photograph it to sell even better.
Collage Designs
If images are perfectly lit, then collages can be created. These collages can show color variations, angles, or how the product is used.
